The 120-Day Renewel Process (Part 1/2 How To Turn Reactive Account Management Into a Proactive Growth Machine)

This is Part 1 of 2 where Jake talks about six critical areas to turning reactive account management practices into a proactive system.Better account management strategies and focusing on customer expansion is a top sales topic of 2023. Organizations and leaders are finally making it a priority over letting new business and outbound be their sole focus. Jake will get into his first few tips in this episode and don’t miss Part 2 next week.In this episode, Jake covers:Why are we spending 95% of our time talking about outbound when current customers and inbound are easier to grow?When you think about turning your account management organization to be more proactive, you need to look for people who are problem solvers, not problem reactors.The 120-day renewal process is critical to making your account team proactive. Make sure that you’re talking to your customers early and not waiting until two weeks before they’re supposed to renew. No client has time to “catch up,” “touch base,” or “check-in.”2023 will be – one million percent – a year of unknowns. So it is your job to stay up to speed on behalf of your clients. And your cheat code is ChatGPT.hatGPT is going to spoon-feed you pure gold.At the end of saying, here’s what we’re tracking when reviewing the scorecard, here’s what you need to ask: “What’s changed since we last met?” Hit the subscribe button on your favorite podcast player so you don’t miss the next episode.…Sign up for the Modern Leader Newsletter for more tips and talks like this from Jake: https://skaled.com/modern-leader-sign-up/ Follow Jake:LinkedIn: https://www.linkedin.com/in/jakedunlapInstagram: https://www.instagram.com/jake_dunlap_/Twitter: https://twitter.com/jaketdunlapWebsite: https://www.jakedunlap.com/