The $130 Billion Wall Problem Nobody's Talking About | Dustin Jensen

Why did a building technology with the potential to transform construction struggle to become an industry standard?In this episode of Zenith Exposure, we sit down with Dustin Jensen, a construction and manufacturing entrepreneur working to rethink how America builds.Dustin takes us inside the insulated concrete form industry and explains why superior technology can still lose when the materials, manufacturing infrastructure, and economics aren't built for scale. We explore the limitations of traditional EPS based ICF systems, the challenges of shipping bulky products, the lack of local manufacturing capacity, and the massive market opportunity created by changing how buildings are constructed.From the perspective of homeowners and builders to factory operators and investors, Dustin offers a fascinating look at the forces shaping the future of construction. We discuss market timing, manufacturing, scaling a factory network, and the company's Salt Lake City facility.If you've ever wondered why your home is built the way it is, or what it takes to challenge an established construction industry, this conversation offers a completely different perspective.Follow Zenith Exposure for more conversations with entrepreneurs, innovators, and industry leaders challenging the way we build and do business.