The $150,000 Google Ads Disaster — And the 3 Mistakes That Caused It

A business spent $150,000 on Google Ads. Zero return on investment.Not $50K back. Not a single qualified lead they could trace. Zero.In this episode, Justin "Results" French — Fractional CMO, Digital Marketing Strategist, and Founder of The Revenue Ronin — breaks down exactly what went wrong, why it was 100% preventable, and what every business owner needs to know before spending another dollar on paid media.You'll learn:→ Why wrong targeting kills campaigns before they start→ How broken conversion tracking silently burns your budget→ The Crawl-Walk-Run framework every paid media strategy MUST follow→ What to do BEFORE you scale — not afterThis is the episode that could save your business $150,000.If you're running Google Ads, planning a paid media push, or just tired of marketing spend that doesn't connect to revenue — this one's for you.🎯 Ready to build a paid media system that actually works?Book a FREE Fractional CMO Discovery Call:👉 https://therevenueronin.beehiiv.com/⚔️ Discipline. 📊 Data. 🎯 Results.— The Revenue Ronin