The 17-Second Reel That Brought In 800K Followers In 10 Days

Grow Traffic, Capture Emails + Sell More Stuff: https://grocerslist.comIn this episode, the host sits down with Maria Koutsogiannis, founder of @foodbymaria, to explore how she built a global food brand from personal struggle to multi-million follower platform.Maria shares her journey from accounting to content creation, detailing how a health diagnosis led her to rediscover food, and ultimately launch Food by Maria. She discusses the evolution of Instagram, the importance of audience alignment, and how she scaled from 1,000 followers to over 2.5 million.The conversation also dives into her transition into products, including the launch of her premium olive oil brand and expansion into Greek honey, all without outside investment.Key topics include:Building a food brand from personal experienceScaling an audience in a changing social media landscapeTransitioning from creator to product entrepreneurLaunching CPG products without external fundingStorytelling and brand authenticity in foodMonetization through partnerships and owned products@Foodbymaria