EPISODE · Aug 30, 2026 · 28 MIN
The $170B Creative Wasteland of Retail Media Networks
from On Strategy Showcase · host ON Strategy Showcase
I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it out here
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The $170B Creative Wasteland of Retail Media Networks
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