Pismo Roundtable — Daniela Binatti, Pismo: How We Sold to Visa for $1B

Daniela Binatti is Co-Founder and CTO of Pismo — acquired by Visa for $1B cash. Carlos Costa is Managing Partner at Valor Capital ($2B+ AUM), early investor in CloudWalk ($2.15B valuation), Wellhub ($2.2B valuation), and Pismo ($1B exit). Romero Rodrigues sold Buscapé to Naspers for $374M and is now Managing Partner at Headline, with early bets on Pismo and Wellhub. Recorded live in São Paulo with AWS, this roundtable covers the exact strategies behind three of Latin America’s most consequential $1B+ exits.We cover the “bonds vs options” framework — how Brazilian companies use stable local cash flow to fund aggressive global expansion bets, why LATAM-to-LATAM expansion is a trap with the same operational complexity as global markets but negligible valuation impact, the 25-year compounding curve and why Pismo’s real growth phase began after the $1B acquisition, global infrastructure strategy and why multi-country, multi-currency architecture must be built from day one rather than retrofitted later, the market education playbook behind converting banks from on-premise skeptics to SaaS believers across 78 countries, the Brazil advantage of pressure-testing global-ready products in a 150M+ user domestic market, and when borderless business models should skip local validation entirely.Subscribe to The J Curve Insider ⁠Newsletter⁠ for deeper insights and follow Olga on ⁠LinkedIn⁠ or ⁠Instagram⁠.