The $2 Billion Truth About Black Friday

Want to grow your business? Book a free consulting call with John: https://meetings.hubspot.com/john-coyle/professional-services-call-public --- Black Friday was "exposed" for being a scam this year by a bunch of social media influencers. But is that legit or are they just doing it for the views? Let's look at the truth with $2 Billion Dollars of REAL data about Black Friday. - Are Black Friday deals really the best deals of the year? - If you have a business, what are the best social media platforms to advertise on during black friday? - Do people actually buy things they weren't going to buy anyway, or are businesses making less profit for no reason? We cover it all on Modern Commerce today --- Big thanks to Triple Whale for this data. If you sell products online, then Triple Whale is the one stop shop for meeting your revenue growth goals. Check them out at https://www.triplewhale.com/ -- Timestamps: 0:00 - Intro 0:25 - Is Black Friday a Scam? 05:45 - Do Brands Make Money During Black Friday? 08:18 - Where Should I Advertise My Business? 18:38 - Am I Teaching Customers to Wait for a Sale? Learn more about your ad choices. Visit megaphone.fm/adchoices