The 20-Day Buyer Research Plan That Makes Your Product Launch Take Off w/Drew Giovannoli

Most launches go to market on vibes, Slack opinions, and whatever the loudest person in the room believed. Drew Giovannoli has spent his career fixing that — one buyer interview at a time.Drew is the founder of Buried Wins and has run over 1,000 buyer interviews for competitive intelligence and market research. In this episode he walks through his 20-day buyer research plan: how to recruit, what to ask, how to synthesize insights your team will actually use, and the slightly diabolical competitive intel move that makes exec jaws drop.In this episode:Why PMMs skip buyer research (and why that kills launches)The 20-day plan to get real market feedback before you go liveWhy closed-won interviews are the most underrated version of market feedbackThe slightly diabolical competitive intel move you can start todayResources from this episodeConnect with Drew on LinkedInAccess Drew's Hidden Stash of Resources on BuriedWins.comCheck out the 2026 Buyer Truths ReportAnd a special shout out to this season's sponsor, PMM Camp -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.