The $200K A/B Test: Case Study How One Section Added 23% to Subscriptions for a Well Known Supplement Brand

"Send me a text"One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenueThe brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it.This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carrying Desire, Belief, and Hope, and the four trust blocks that dismantled the primary subscription objections and walk through what each sentence is doing and why.If you run a supplement brand at $5M+ and your subscription take rate has been flat, this episode tells you exactly where to look and why the offer-block tests you've been running aren't the lever.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand