The 2017 Roadmap Show

Episode Summary: The first-ever annual roadmap episode — Mike's 2017 theme of simplicity, the full list of business priorities, and a concrete content schedule for the year ahead. What You'll Learn The 2017 theme: simplicity and minimalism, physically and mentally The full list of Mike Murphy LLC business priorities for the year A concrete weekly/monthly content schedule across podcast, video, writing, and social Why the annual roadmap episode became a recurring tradition (later referenced in ep100, ep121, and ep122) "If you don't know where you are going, any road will get you there." Setting the Tone for 2017 Simplicity — a personal version of minimalism. Clutter-free physical and mental environments: selling off unused stuff, giving away unworn clothes, cleaning out junk drawers, organizing and backing up hard drives. Tip: Facebook Marketplace is a great outlet for selling things. Santosha — contentment and satisfaction, or more precisely, being totally satisfied desiring nothing beyond the fundamentals, doing one's best, and accepting the results of that effort. Business Priorities for 2017 Generating income & marketing services: brainstorm sessions for creative entrepreneurs and small brands, WordPress caretaker and concierge work, Photoshop concierge services, website installs, and Google Apps for Work installs. PodcasterToolkit.co: add content and continue building out this side project. Tutorials & classes: more videos and classes for YouTube, Skillshare, and personal sales. Video: stays a big priority — livestreaming and video creation continue to increase, video editing skills and workflow get sharpened, a simple promo video introduces the business, and more off-the-cuff, motivational-style videos get made. Social media priorities: Instagram, Facebook, LinkedIn, Pinterest — livestreaming on Instagram and Facebook stays consistent and frequent. Writing: continued regular Medium posting, plus LinkedIn and PodcasterToolkit. Book: written in 2017 (a goal that, per later episodes, didn't fully materialize on schedule). Content Schedule for 2017 Podcast & newsletter: 1 per week Tutorials & YouTube: up to 2 per week Blog, LinkedIn & Medium.com articles: up to 2 per week Social media (Instagram): 7 days per week Live video (Instagram or Facebook): 3 times per week Skillshare classes: 3 total Personal class to market and sell: 1 Book: 1 Show Notes & Links Instagram (@mikeunplugged) PodcasterToolkit.co Related Episodes Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]