The 2026 Buyer Has Changed—Here's What They Want

from Contractor Secrets · host Tanner Mullen

SummaryIn this episode, Tanner Mullen discusses the evolving landscape of customer behavior in 2026, emphasizing the importance of understanding and adapting to these changes in the home service industry. He highlights the significance of value in sales, the role of trust as an invisible currency, and the need for businesses to engage with the new age buyer who is increasingly impatient and has high expectations. Mullen stresses the importance of speed and urgency in the buying process, introducing strategies like 'lever pulling' to improve business outcomes. He encourages listeners to adopt a growth mindset and leverage community resources for success in the coming year.

Episode metadata supplied by the publisher feed · Published Jan 2, 2026

Embed this episode

Attribution link and audio player

Ready to play

The 2026 Buyer Has Changed—Here's What They Want

0:00 24:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str The HCI Executive Edge HCI Podcast Network Welcome to ”The HCI Executive Edge,” where we delve into the realms of executive development and coaching to unlock the full potential of leaders like yourself. In each episode, we bring you enlightening conversations with renowned executive coaches, leadership experts, and industry thought leaders. Together, we explore the tools, strategies, and mindset shifts necessary to sharpen your leadership skills and gain that competitive edge in today’s dynamic business landscape. Join us as we uncover the secrets to effective leadership, delve into the art of decision-making, and navigate the complexities of organizational change. We address critical topics such as emotional intelligence, strategic thinking, and cultivating a high-performance culture, all essential elements for driving sustainable growth and innovation.

Frequently Asked Questions

How long is this episode of Contractor Secrets?

This episode is 24 minutes long.

When was this Contractor Secrets episode published?

This episode was published on January 2, 2026.

Can I download this Contractor Secrets episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!