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EPISODE · Dec 15, 2025 · 28 MIN

The 2026 Mindshift: From “More” Marketing to Meaningful Marketing

from Rethink Association · host rethinkassociation

2026 isn’t about doing more marketing - it’s about doing more of what matters. In this episode, we break down the six shifts redefining association marketing, from geotargeting and behavioral segmentation to smarter metrics, AI’s equalizing force, and the return of email as a powerful owned channel. Unpack why this 2026 will mark a true mindset shift and how associations can finally move from guesswork to meaningful, data-driven action.

Episode metadata supplied by the publisher feed · Published Dec 15, 2025

What this episode covers

2026 isn’t about doing more marketing - it’s about doing more of what matters. In this episode, we break down the six shifts redefining association marketing, from geotargeting and behavioral segmentation to smarter metrics, AI’s equalizing force, and the return of email as a powerful owned channel. Unpack why this 2026 will mark a true mindset shift and how associations can finally move from guesswork to meaningful, data-driven action.

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The 2026 Mindshift: From “More” Marketing to Meaningful Marketing

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Frequently Asked Questions

How long is this episode of Rethink Association?

This episode is 28 minutes long.

When was this Rethink Association episode published?

This episode was published on December 15, 2025.

What is this episode about?

2026 isn’t about doing more marketing - it’s about doing more of what matters. In this episode, we break down the six shifts redefining association marketing, from geotargeting and behavioral segmentation to smarter metrics, AI’s equalizing force,...

Can I download this Rethink Association episode?

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