The 2026 Social Media Strategy Every Broker Is Sleeping On

In today’s episode, I sit down with James Bean to talk about how commercial real estate brokers can use social media, branding, and consistent content to build real trust—and real deal flow. We get into why most brokers post the wrong kind of content, how selfless, value-driven marketing differentiates you fast, and why “networking while you sleep” is the most underused advantage in CRE. James also shares what he’s seeing in the 1031 exchange world (and why so many exchanges fail), plus the misinformation online that’s hurting investors. Hope you enjoy!Connect with James Bean: LinkedIn To see how social media and content marketing actually work in commercial real estate, learn how Aviva Sonenreich built one of the strongest digital platforms in the industry:https://warehousehotline.com/commercial-real-estate-brokers-denver/aviva-sonenreich/