The 22 Immutable Laws of Marketing by Al Ries Audiobook | Free Summary

Free Audiobook summary of the book The 22 Immutable Laws of Marketing by Al Ries & Jack Trout.The fundamentals of marketing and how to comply with these laws are the book's main topics. An essential read for business owners.The Law of LeadershipBeing first is preferable to being better.The fundamental issue in marketing is creating a category in which you can be the first. It's easier to persuade someone's thinking without first convincing them that your product is superior.Choose a name for your new category that can be used anywhere.The Law of the CategoryIf you can't be first in your current category, create a new one.When you launch a new product, inquire as to which category it will be the first in. This goes against conventional marketing wisdom, which holds that getting people to prefer your brand is the goal. Don't think about brand. Consider categories. When there is something new, everyone's interest is piqued.The Law Of The MindIt is preferable to be first in your mind than first in the marketplace. The conflict in marketing is about perception rather than the actual product.People dislike being persuaded to change their minds, so put yourself first in their minds. Once a decision has been made, the mind rarely changes its mind.Get inspiring big ideas from world's best books, articles, podcasts and videos on nextbigwhat.Subscribe to #BigIdeas podcast by NextBigWhat on your favourite podcast platform:Spotify: https://open.spotify.com/show/70AjydAWmDnwhgCLrjk3yaApple Podcasts: https://podcasts.apple.com/us/podcast/bigideas-by-nextbigwhat/id1666179584Amazon Music: https://music.amazon.in/podcasts/c5a37dd2-f729-4e6b-b671-b4c856bf48ce/bigideas-by-nextbigwhatCastbox: https://castbox.fm/channel/id5282308Pocketcasts: https://pca.st/vur21t8oStitcher: https://www.stitcher.com/show/1053194 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit ideas.nextbigwhat.com/subscribe