The 22 Show Ep 7 | Your SaaS sales blueprint for 2025 and beyond ft. Shuba Baskaran

In this episode, we sit down with Shuba Bhaskaran, a former programmer turned sales leader, to uncover the honest truths behind her transformation—and how she built a sales career grounded in empathy, adaptability, and modern tools like AI.Whether you're a sales professional, founder, startup leader, or just exploring the human side of business, this conversation is packed with real-life stories, tactical insights, and reflections on navigating change.🎯 What You'll Learn:How Shuba transitioned from programming to leading sales teams• The biggest shifts in the sales landscape• Foundational sales challenges—and how she overcame them• How AI is reshaping sales, both for better and worse• Why empathy matters more than ever in cold calls, negotiations, and hiring• Shuba’s favorite books, podcasts, and resources for continuous growthRead Shuba's Full Interview with SaaS22 here: Learn more about SaaS22 here: https://about.saas22.com/Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/Learn more about Paperflite here: https://www.paperflite.com/