The 22 Show Ep 9 | Why Most SaaS Partnerships Fail and How to Fix Them ft. Issac Betanzos

In this episode of The 22 Show, we sit down with SaaS partnerships veteran Isaac Betanzos to unpack one of the most persistent challenges in the industry: why most SaaS partnerships fail. With over a decade of experience building and scaling partner ecosystems across the globe, Isaac shares a masterclass on the strategy, psychology, and tactics required to turn partnerships into a powerful growth engine.Whether you're a partnership leader, a SaaS founder, or a professional looking to master the art of strategic alliances, this conversation is packed with actionable insights, real-world examples, and a clear roadmap for building partnerships that last.Read Issac's Full Interview with SaaS22 here: https://app.saas22.com/story/43/why-saas-partnerships-fail-how-to-fix-themLearn more about SaaS22 here: https://about.saas22.com/Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/