The 22-Year-Old VC Getting First Checks Into Celebrity Brands | Tahnoon Murtza, Grey Sheep Ventures

Tahnoon Murtza is 22 years old, and has spent his entire life inside the entertainment industry as a touring musician. That put him in the group chats where celebrity brand deals get built long before any VC hears about them. He personally wrote early checks into Sommer Ray's consumer brand and Jeremy Lynch's HP-1, both before the rounds ever opened to outside investors, and now runs Grey Sheep Ventures backing celebrity-founded and viral-first consumer brands across the US and Canada.We get into why he thinks proprietary access, not capital, is the real edge in consumer investing, why celebrity brands can exit in under five years instead of the decade B2B founders wait, and why he's now betting skincare is the next category built to be sold on camera.