The 24th Annual Tales of the Cocktail will showcase the city’s legendary cocktail culture

New Orleans is once again the center of the cocktail world as the 24th Annual Tales of the Cocktail returns July 19–24. This year’s theme, “Spark,” celebrates the ideas and connections that inspire innovation across the global hospitality industry. Charlotte Voisey, Executive Director of the Tales of the Cocktail Foundation, joins Newell to talk about what’s new this year, why thousands of beverage professionals from around the world are coming to New Orleans, and how the event continues to showcase the city’s legendary cocktail culture and economic impact.