The $2B Incontinence Market Was Ignored - Until Alexandra Fennel and Mia Abbruzzese Stepped Up

In this episode of Reclaim, host Destinee Berman speaks with Alexandra Fennell and Mia Abbruzzese, co-founders of Attn:Grace, about building in one of the most overlooked categories in women’s health. They share why they chose to enter the incontinence space, how they validated demand in a market dominated by legacy players, and what it takes to build trust and growth in a category many brands have historically ignored.