EPISODE · Apr 14, 2025 · 14 MIN
The $2K/Month Marketing Play Most Agents Are Too Scared to Try
from No Broke Months For Salespeople · host Dan Rochon
In this episode, Dan breaks down when and why you should start marketing in your sales journey. If you've been prospecting and networking but you're ready to scale, marketing is your next move. Dan walks through paid marketing tactics including Google Ads, Facebook/Instagram/LinkedIn ads, email campaigns, influencer partnerships, lead gen services, webinars, and direct mail. You’ll discover how to avoid rookie mistakes and how to build sustainable campaigns that bring real ROI. Whether you're ready to scale or still building momentum, this is a tactical masterclass you’ll want to revisit again and again.What you’ll learn on this episodeProspecting is great early on, but eventually, you run out of time—then it’s time for marketingPaid marketing works best when it’s done consistently and targets internal + external pain/desireGoogle PPC and Facebook ads let you laser-focus on buyer intentEmail marketing remains the highest ROI tool but only if you focus on value firstSpeed-to-lead is everything when using lead gen servicesDirect mail works again if you commit to at least 8+ touchesWebinars and affiliate marketing allow you to demonstrate value and scale trustNever market “about you” always market “to them”Resources mentioned in this episodeGoogle Ads: Use pay-per-click campaigns to appear in front of high-intent prospects on search engines.Meta Business Suite: Manage Facebook/Instagram ad campaigns and build targeted audiences.LinkedIn Ads: Great for B2B outreach and higher-ticket client acquisition.HighLevel: Dan’s preferred CRM and email automation tool for sales funnels and client nurturing.Mailchimp: An easy-to-use email marketing platform for beginners and growing teams.ActiveCampaign: Powerful email and automation platform for advanced segmenting.RealtyTrac: Lead generation platform for real estate professionals.LendingTree: A lead source for finance and mortgage-related client acquisition. To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon
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What this episode covers
In this episode, Dan Rochon shares when to shift from prospecting to marketing—and how to do it right. He covers paid strategies like Google Ads, social media ads, email, webinars, and more. Learn how to avoid common mistakes and build marketing campaigns that deliver real ROI. Perfect for agents ready to scale or gain momentum.
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The $2K/Month Marketing Play Most Agents Are Too Scared to Try
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