EPISODE · Jun 26, 2026 · 13 MIN
The $3,000 Landscape Design They Lost — And the Simple Video That Would Have Saved It Blog Post Link:
from The Landscaper's Guide to Modern Sales & Marketing · host Jack Jostes
What happens when a homeowner pays $3,000 for a landscape design and then hires another contractor before the design is even presented?In this episode, Jack Jostes shares a real story from a recent Landscaper's Guide workshop and reveals one of the most overlooked reasons landscape companies lose sales after getting paid for a design. Joined by Scott Lawn of Greenway Landscape Design & Build and Christopher Labadie, the conversation explores the communication gaps that create uncertainty, budget concerns, and stalled projects.You'll discover how simple Customer Journey Videos can keep clients engaged during long design phases, reduce budget-related objections, and increase the likelihood that your design turns into a signed construction contract. If you're investing time into detailed landscape designs but struggling to convert them into profitable installations, this episode offers a practical solution you can implement immediately.You'll LearnWhy landscape companies lose construction sales after completing paid designsHow "budget embarrassment" quietly kills projectsThe importance of communicating during a multi-week design processA simple video strategy that builds trust and prevents clients from going elsewhereHow Customer Journey Videos improve conversion rates and client experienceConnect With Today's Guest🌳 Greenway Landscape Design & Build: https://grnway.com/👤 Connect with Scott Lawn: https://www.linkedin.com/in/scottlawn/ 📸Connect with Christopher Labadie: https://www.linkedin.com/in/christopher-labadie-249707377/ 🏢Greenway Landscape Design & Build on Instagram: https://www.instagram.com/greenwaydesignbuildGet Started With The Landscaper's Guide🎧 Watch the full episode + read the transcript:https://landscapersguide.com/podcast/🥓 Tell us where to send your beef jerky:https://landscapersguide.com/toolbox📅 See upcoming live and virtual events:https://landscapersguide.com/events
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What happens when a homeowner pays $3,000 for a landscape design and then hires another contractor before the design is even presented? In this episode, Jack Jostes shares a real story from a recent Landscaper's Guide workshop and reveals one of the most overlooked reasons landscape companies lose sales after getting paid for a design. Joined by Scott Lawn of Greenway Landscape Design & Build and Christopher Labadie, the conversation explores the communication gaps that create uncertainty...
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The $3,000 Landscape Design They Lost — And the Simple Video That Would Have Saved It Blog Post Link:
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