The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'

What kind of buyer did you talk to on your last sales call?When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyreman and Mark Wainwright will answer in this episode of Breaking BizDev. CHAPTERS:00:00 Intro03:00 The Buying Committee04:32 The Three Different Buyer Roles05:17 The Visionary08:28 The Operator13:32 The Risk Mitigator16:54 Stories and Examples28:24 How to Take Action34:08 SummaryShare your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7