The 3 “Knows” of Effective Scientific Communication

In this episode, Tom Caravela is joined by guest Linda Traylor who discusses the 3 "knows" of scientific communication for Medical Science Liaisons (MSLs). She shares the framework of scientific communication and its impact on the value and expectations of medical affairs. Self-awareness and audience analysis are emphasized to enhance engagement. The episode highlights common mistakes in audience interaction and data contextualization, offering professional development tips. It also covers storytelling techniques and strategies for effective meetings with Key Opinion Leaders (KOLs). The episode concludes with a book recommendation, acknowledgment of guest expertise, and additional resources.