The 3-Legged Stool: What Great Businesses Are Really Built On

from Boardroom Insights with Dr. Alan O'Neill · host Dr. Alan O'Neill

In this solo episode, Alan O’Neill dives into Step 6 of the 7 Steps to Profit — your Proposition.He reveals why focusing only on product is a mistake, and how his proven 3-Legged Stool model (Product, People, Place) gives companies a stronger, more aligned way to grow.Learn how to audit your business, avoid the price trap, and stand out in today’s crowded marketplace.

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This episode is 13 minutes long.

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This episode was published on August 7, 2025.

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