The 3 Objectives of building a digital marketing blueprint – CURTIS THORNHILL | DMR #153

Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.] On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including: Data-driven Customer Engagement: Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate. Mobile Technology’s Omnipresence: Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs. Monetizing Metrics to Measure Social Media: Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect engagements to become increasingly focused on outcomes from the social channel, leading the way on innovating the social experience to drive conversion and purchases. [Tweet ""I would focus on investing in an internal rigour around #BigData" says Curtis from @AptResults"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Callr [Automated calls to alert you about upcoming meetings] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Team communications software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I would focus on investing in an internal rigour around big data. That doesn't have to be a very advanced solution, or a build-out of an entire team. But I do think that taking the steps to map out what that will look like internally will set out a lot of new opportunities, help you improve your performance; and also enhance a lot of the campaigns that are currently running.