The 3 Orbits of Potential Customers

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit. You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk… I go in-depth on that channel and also talk about… The 3 purchases that every client makesHarnessing the power of the human voice in your marketing Creating content that grabs attentionHow to pre-sell your prospectsAnd more