The 3 Orbits of Potential Customers

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or s

Episode 135 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "The 3 Orbits of Potential Customers" was published on September 12, 2019 and runs 24 minutes.

September 12, 2019 ·24m · The Authority Builder Podcast

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Summary

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.

Episode Description

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat.

Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.

You need a different approach to your marketing. One that shows potential clients your expertise and experience. There is a marketing channel that accomplishes this that’s actually quite easy to do and readily available. All you have to do is talk…

I go in-depth on that channel and also talk about…

The 3 purchases that every client makes
Harnessing the power of the human voice in your marketing
Creating content that grabs attention
How to pre-sell your prospects
And more

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