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The 3-part framework to explain what your security company does - S1E74 episode artwork

EPISODE · Sep 25, 2023 · 11 MIN

The 3-part framework to explain what your security company does - S1E74

from Security Business: Marketing and Ops for Ambitious Alarm Companies · host Marshall Jones Jr.

Most people describe their business the way I’ve done it for almost a decade: “We’re a security company. We install camera systems, fire protection, stuff like that.” Instead, this framework I learned from Don Miller helps turn a boring description into a story. So the person you’re talking to can actually get interested in what you’re talking about and want to learn more.

What this episode covers

Most people describe their business the way I’ve done it for almost a decade: “We’re a security company. We install camera systems, fire protection, stuff like that.” Instead, this framework I learned from Don Miller helps turn a boring description into a story. So the person you’re talking to can actually get interested in what you’re talking about and want to learn more.

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The 3-part framework to explain what your security company does - S1E74

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Frequently Asked Questions

How long is this episode of Security Business: Marketing and Ops for Ambitious Alarm Companies?

This episode is 11 minutes long.

When was this Security Business: Marketing and Ops for Ambitious Alarm Companies episode published?

This episode was published on September 25, 2023.

What is this episode about?

Most people describe their business the way I’ve done it for almost a decade: “We’re a security company. We install camera systems, fire protection, stuff like that.” Instead, this framework I learned from Don Miller helps turn a boring description...

Can I download this Security Business: Marketing and Ops for Ambitious Alarm Companies episode?

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