The 3 sales pathologies (Helpful, Noble, Smart) episode artwork

EPISODE · Nov 14, 2025 · 48 MIN

The 3 sales pathologies (Helpful, Noble, Smart)

from The Physics of Startups · host Rob Snyder

Rob and RC dive into three common (and self destructive) sales pathologies that Rob sees in founders: The "Helpful" founder who thinks s/he can sell by showing how helpful they are to customersThe "Smart" founder, who thinks that by impressing customers with deep knowledge (or avoiding embarassing oneself), customers will buyAnd the "Noble" founder, who is deeply focused on their mission and thinks this mission will cause customers to buyAs Rob explains, each of these pathologies are wrong because they misunderstand demand. And this episode dives into each, how to diagnose, and how to course correct yourself.Full Substack post (free): LINK----Rob's website: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/

Episode metadata supplied by the publisher feed · Published Nov 14, 2025

Rob and RC dive into three common (and self destructive) sales pathologies that Rob sees in founders: The "Helpful" founder who thinks s/he can sell by showing how helpful they are to customersThe "Smart" founder, who thinks that by impressing customers with deep knowledge (or avoiding embarassing oneself), customers will buyAnd the "Noble" founder, who is deeply focused on their mission and thinks this mission will cause customers to buyAs Rob explains, each of these pathologies are wrong because they misunderstand demand. And this episode dives into each, how to diagnose, and how to course correct yourself.Full Substack post (free): LINK----Rob's website: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/

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The 3 sales pathologies (Helpful, Noble, Smart)

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Rob and RC dive into three common (and self destructive) sales pathologies that Rob sees in founders: The "Helpful" founder who thinks s/he can sell by showing how helpful they are to customersThe "Smart" founder, who thinks that by impressing...

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