The 3 Stages of Building a Home Service Business From $1M to $20M and Beyond

I was obsessed with hitting $10M.And when we finally got there… everything broke.In this solo episode, John breaks down what it actually looks like to scale a trades business from $1M to $40M over the last decade — including the messy middle no one talks about.If you’re trying to grow past $1M, push to $10M, or build a $100M platform, this episode maps out the three stages every operator goes through:$1M–$5M: Survival & Scrappiness$5M–$20M: Structure & Systems$20M+: Scale, EBITDA & ExpansionThis is the unfiltered version of building a trades business — no playbook, no perfect plan, just figuring it out one step at a time.If you’ve got big ambitions but no clear roadmap yet… you’re in the right place.📈 What You’ll Learn:The exact playbook we used to grow from 8 employees to 200+Early-stage marketing and sales moves that drove 70% growthHow to structure acquisitions without relying on banksThe 4 core pillars of a scalable business (HR, Marketing, Accounting, Leadership)How to think about growth when you’re past $20MHost: John Wilson https://x.com/WilsonCompaniesMore Solo Content https://www.youtube.com/@JohnWilsonStudioSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.