The 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate Marketing

Most HR consultants overcomplicate their marketing.They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.Effectively, tactics without strategy don’t work.So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabbing success, along with:The simple 3-step formula ANY HR consultant can plug in to their business… And make getting HR clients easy, predictable, and repeatable.Why most HR consultants fail at marketing… Plus: What to do instead to stop wasting time on tactics that devour time, effort, and money… whilst delivering minimal results.The biggest mistakes HR consultants make on LinkedIn, at networking events, and in lead gen… and what to do instead.A proven outreach strategy you can copy and paste that gets responses - without being pushy or spammy.How to adapt your sales process to get more sales and avoid proposal ghosting for good.So tune in now to get all this and more.Timestamp:00:00 – 01:06 | Why HR Consultants Struggle to Get Clients 01:06 – 03:05 | Why Generic Marketing Doesn’t Work 03:05 – 04:57 | The Biggest Wastes of Time in HR Marketing 04:57 – 07:13 | Why a Clear Audience & Message Matter for HR Marketing 07:13 – 07:34 | The Proven Way to Fix HR Marketing Problems 07:34 – 09:40 | Step 1: Pick a Clear Niche 09:40 – 12:15 | How a Niche Makes Marketing & Sales Easier 12:15 – 13:39 | Finding the Right Niche for Your Consultancy 13:39 – 16:46 | Step 2: Identify a Strong Lead Gen Strategy 16:46 – 19:56 | Step 3: The Sales Process That Converts Leads into Clients for HR Consultants Without Ghosting 19:56 – 21:46 | Why Most HR Consultants Fail at Marketing 21:46 – 22:28 | How to Get More Leads and Clients for Your HR Consultancy Using a Simple 3-Step Formula. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/