EPISODE · Feb 27, 2026 · 21 MIN
The 3 things that scaled my social media business
from Dishing Up Digital with Ellen Mackenzie · host Ellen Mackenzie
Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen⏰ TIME STAMPS00:00 – You’re not an employee anymore00:38 – The 3 investments that actually scaled my business01:23 – Investment #1: Systems & Software02:42 – Why $24/month software is worth it04:04 – How software increases your prices05:06 – Investment #2: Hiring Your First Contractor07:18 – Why contractors over employees (at first)08:32 – What you should actually outsource09:06 – Investment #3: Coaching & Mentorship11:58 – The $800 investment that changed everything13:30 – Why investing should feel scary16:50 – The hidden ROI of mentorship20:47 – Final thoughts: Build infrastructure, not aesthetics_____________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected]
What this episode covers
Most freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And if you want to hit consistent $10K, $20K, $30K+ months, you have to learn where to pour it.In this episode, I’m breaking down the only three investments that have actually shifted the needle in my business over the last seven years. If you’re serious about growing a real business, it’s not about buying a better camera. It’s about building better infrastructure.💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellenxxEllen⏰ TIME STAMPS00:00 – You’re not an employee anymore00:38 – The 3 investments that actually scaled my business01:23 – Investment #1: Systems & Software02:42 – Why $24/month software is worth it04:04 – How software increases your prices05:06 – Investment #2: Hiring Your First Contractor07:18 – Why contractors over employees (at first)08:32 – What you should actually outsource09:06 – Investment #3: Coaching & Mentorship11:58 – The $800 investment that changed everything13:30 – Why investing should feel scary16:50 – The hidden ROI of mentorship20:47 – Final thoughts: Build infrastructure, not aesthetics_____________________________________________________🔗 //LINKS (ad affiliates) //30% off the planning template I use with the code ELLENM30: https://productivitymethod.com/ELLENM30Camera: https://geni.us/iPjpAtLens: https://geni.us/kNkJOxFull list of tools & software I use: https://www.ellenmackenzie.com/tools🤯 //FREE TRAINING SERIES//0 to 7 figures: enter your social media manager era!https://www.ellenmackenzie.com/private-podcast💻 // WORK WITH ELLEN //Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolJoin the high level mastermind: https://www.ellenmackenzie.com/the-lfg-mastermindSMM template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen’s book: https://www.amazon.com.au/dp/0473664798📲 // SOCIAL MEDIA //Instagram: https://www.instagram.com/ellenmackenzieeTikTok: https://www.tiktok.com/@ellenmackenzieee👩💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: [email protected]
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The 3 things that scaled my social media business
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