The 3 Traps that are Killing Small Businesses, with Marijke Timmers - Ways to Wealth EP131

In this episode of the Ways to Wealth Podcast, Charlie isjoined by Marijke Timmers!Marijke has an unmissable background, global finance, the chaos of the global financial crisis era, building brands with serious budgets, then walking away when it stopped feeling aligned. She shares the moment marketing turned from performance into purpose, including how a trip through Asia led her to start a children’s charity in Cambodia that has now been operating for 15 years, and why that experience permanently changed what she believes business is for.Charlie and Marijke get into the real problem most foundersface, not effort, not hustle, but unclear thinking. They break down why small businesses get pulled into tactics, why that gets expensive fast, and how discernment comes from strategy first. Marijke explains why she built The Marketing Collective as a collective, not an agency, and how coaching helps founders either do it themselves properly or outsource with confidence because they know what good looks like. If you are building something values led and want yourmarketing to feel like you, not noise, this one is for you. Check out The Marketing Collective here: themarketingcollective.co.nzFollow Marijke on Instagram: instagram.com/marijke_t/ Check out every episode of the Ways to Wealth Podcast: eccuity.com/podcasts #waystowealth #marijketimmers #themarketingcollective #brandstrategy #marketingstrategy #sme #founders #purposeledbusiness #customerexperience #marketingcoaching #b2bmarketing #entrepreneurship