The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold

Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she walks through her 30-60-90 day post-launch checkpoint process — what data to walk in with, how to get honest insights out of a room full of people protecting their turf, and why separating launch execution from product market fit is the most important thing a PMM can do after a product ships.Here's what we get into:Why the post-launch review is not optional — especially if you're resource constrainedThe 30-60-90 checkpoint framework and the three questions every review must answerHow to structure the room so people stop being defensive and start being honestWhy a great launch can hide a product market fit problem — and vice versaResources from this episode:Connect with Haidee on LinkedInAnd a special shout out to this season's sponsor, ⁠PMM Camp⁠  -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.