The $30 Trillion Blind Spot — Week in Retail | Retail Detail

Gen X is sitting on $30 trillion in wealth. Most retail brands are still writing briefs for 25-year-olds.Bindu unpacks why Gen X — the most ignored generation in marketing — is now the biggest-spending group in four of the five largest economies in the world, and what it means for any brand still chasing youth. Then Hans covers the news that 40,000 US stores could close in the next five years, alongside bright spots from Prada and Adidas. Bindu brings us the HUL pricing signal that every FMCG brand in India should be watching — and the story behind Reliance Retail's acquisition of Anomaly, Priyanka Chopra Jonas's haircare brand. And Hans closes with Taylor Swift's move to trademark her AI voice and likeness — and why that has nothing to do with pop music and everything to do with brand contracts.Subscribe to the Retail Detail newsletter for the full picture- delivered every Friday at https://world-one.beehiiv.com/subscribeRetail Detail is brought to you by World One Consulting — worldoneconsulting.com.