The $37 Bet That Built a $120M Brand

Craig Kimberley, founder of the iconic Australian retail chain Just Jeans, turned a $37 gamble into a $120 million empire... and changed the game for fashion retail in this country.In this episode, the boys sit down with the man behind one of Australia’s most legendary brands to unpack how he:Built Just Jeans from a single van to a nationwide juggernautMade bold moves that left competitors in the dustNavigated the chaos of retail’s golden age... and wonFrom street hustle to scale, Craig shares the real story... raw, unfiltered, and full of ruthless lessons every entrepreneur needs to hear.This is how you bet on yourself... and win big.👉 Chapters01:00 Welcome to Craig Kimberley and Jason Kimberley05:10 How did the Just Jeans idea get born?08:59 How did you start the business?10:48 How the relationship with Levis went, managing cashflow and margins11:50 Jason’s recollection of the time starting the business14:00 Back to the brand / Strength of the brand16:00 The different moving parts of a business17:25 Getting brand out there, sponsoring Grand Final with CUB20:00 Acquisition of Melbourne Sports Depot25:00 Was there any consideration of taking Just Jeans overseas to the USA?26:15 When Jason started working in Just Jeans28:00 Expanding the business 33:49 The float, becoming a publicly listed company 35:00 The online retail space / Peter Alexander36:00 The selling of the Just Jeans Group 37:00 South Melbourne Football Supporters and Inducted Hall of Fame42:24 Why Jason worked 12 jobs?47:00 Where did Jason’s drive come from?48:34 Cool Australia program and the education system57:56 Advice for anyone looking to step off the line and have a go1:05:20 Craig's personality grabs and celebrity stories1:09:20 Business advice and PR, the power of celebrity1:10:42 What made you believe, and why it worked straight away? 📺 Prefer video? ⁠Watch it on ⁠⁠⁠⁠YouTube⁠🏠 Join Australia’s #1 Property Developer Network: ⁠⁠⁠⁠Join Now for Free⁠⁠⁠⁠📣 Powered by: ⁠⁠⁠⁠Little Fish Property⁠⁠⁠⁠