The $450M mistake: How to build what customers actually want to pay for?

Sometimes as business leaders we have to learn lessons the hard way.Not because we are incapable of learning them through simpler means, but because we lock into a singular worldview that beckons us onward. Take your product or service for instance. You built your business around an idea that you believe will serve a powerful purpose that provides your customers with immense value, but what if they’d prefer an alternative? Do you ignore them and keep building what you want to build? Or do you evolve your original idea to meet them where they see the value? In this episode of Automate Your Agency, Alane and Micah share their experiences in learning one of the toughest lessons the business world has to offer – the art of building what people want to buy. Discover how to pinpoint your clients' pain points, what they value, and how to adapt your approach to meet their desires—even if it means pivoting from your original plan.Join us to learn why this lesson is vital for every leader and how mastering it can bring immense opportunity!Don't forget to subscribe so you never miss an episode! Thank you and see you next time!Learn More about our AI Leadership WorkshopWinning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive.Book a call to customize your workshop today!This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded.Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support.For more info about our programs, join our free community at your.biggestgoal.ai.Thank you for supporting the podcast!