The $47,000 Mistake: Robin Wilson on Jumpstarting Sales Team Social Media at NADA 2026

In this high-energy session from NADA 2026, Social Grenade co-founder Robin Wilson reveals why the average dealership loses $47,000 annually for every sales rep who isn't active on social media. Robin breaks down the "Confidence Crisis" facing veteran sales teams and provides a tactical, 5-post "Starter Pack" system—Knowledge, Behind the Scenes, Community, Inventory, and Personal—to transform your team into a lead-generating machine. Learn why social media is the new "virtual test drive" and how to move past vanity metrics to start real conversations that close deals.