The 48 Hour Rule for Event Lead Scoring

Event leads lose value fast. In this episode, Lucas and Luna break down data from a major B2B software company that found a 78 percent drop in lead conversion when follow-up happened more than 48 hours after an event. They discuss the specific CRM scoring model the company used, how they segmented booth visitors into hot, warm, and cold tiers based on conversation depth, and why the biggest mistake exhibitors make is treating all badge scans equally. Luna pushes back on whether speed always wins, and Lucas shares one counterintuitive case where a slow follow-up actually worked better. If you invest in trade shows or conferences, this episode gives you a concrete rule to test on your next event. #EventMarketing #LeadScoring #TradeShowTips #B2BMarketing #SalesFollowUp #CRMStrategy #LeadConversion #EventROI #MarketingStrategy #SalesFunnel #ConferenceMarketing #BusinessGrowth #LeadQuality #EventAnalytics #RevenueMarketing #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo