EPISODE · Jul 31, 2025 · 32 MIN
The 4C's of Brand Management
from Sips N Swigs: Unique Wine People and Beverage Trends · host Stephanie Browne, Hospitality and Wine Etiquette Expert
HATCH CEO & Founder Jennifer Harrington is the guest on this month's Sips N Swigs. This podcast provides an actionable blueprint on how to build a plan to test, feed and grow your brand whether you are big or small. I love the 4C’s lens: Company, Customer, Competition, Culture.
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The 4C's of Brand Management
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