EPISODE · Feb 28, 2026 · 8 MIN
The 5.5 processes you need to manage to have a sustainable practice
from How to Make Partner Podcast · host Heather Townsend
When someone asks how you’re going to grow your practice, most people’s answer is some version of: win more clients.But winning more work is only one of five and a half ways to grow a practice. And it’s not always the highest-leverage one.If your Business Case feels vague, e.g. lots of good intentions, not enough specifics, it’s often because you haven’t yet identified where your real growth levers are. This episode gives you a process-by-process framework to find them.In this episode, you’ll go through all 5.5 processes in any practice, learn how to score each one, and identify the high-impact opportunities that belong in the narrative of your Business Case.In This Episode You Will Learn:- Why ‘win more work’ is only one of five and a half processes and why focusing on it exclusively often isn’t the way to grow a sustainable business- The 5.5 processes framework: Create it, Convert it, Deliver it (client), Deliver it (people), Get paid for it, and Cultivate it — and the key diagnostic question for each one- How to identify which processes are leaking in your practice, and how to separate high-impact opportunities from low-effort quick winsIf you find this episode useful, don’t forget to like it and then subscribe so you don’t miss another episode.What Help Is Out There For You?If you’re thinking, ‘I can see where my practice needs work, but I’m not sure how to turn that into a Business Case and Business Plan that holds together,’ our Progress To Partner Academy can help you.That’s precisely why we have the on-demand course ‘How to Create a Cast-Iron Business Case for Partner’ in the Progress to Partner Academy. It takes you through how to use process analysis to build the narrativJoin our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugMBuy your copy of The Go To Expert - https://amzn.to/3HGPYlPBuy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe
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The 5.5 processes you need to manage to have a sustainable practice
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