The 5 biggest marketing claims mistakes made by skincare and beauty founders (+ how to avoid them)

It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner:Can I say this about my product? Can I write this on my social media? Can I add this to my label? Am I going to get in trouble with the regulator if I say this?And it can be hard to find information online that's Australian-based. So that's why this episode is dedicated to claims!It's important to be compliant, because these regulations exist to protect your consumers - making sure they aren't misled and have the right information to help them make their purchase decision (and remember, at the end of the day we are all consumers, right?!)In this episode, we'll deep dive into the 5 biggest mistakes when it comes to making claims about your cosmetics, including: Making therapeutic claims about cosmeticsMaking vague claims that could mislead consumersMaking false claimsSpreading misinformationUsing cliche and overused claims Listen to the episode to learn more about each of these mistakes and most importantly - how to avoid them!Plus I cover:Why you shouldn't use the phrase 100% naturalWhy I recommend using a copywriter with experience in the beauty industryWhat can REALLY happen if you're not compliantThe 3 questions to ask yourself before making claims about your products.One thing I forgot to mention in the episode my saying when it comes to claims - "If in doubt, leave it out!!" But it's even better if you know what you can legally say - so check out the show links for how I can help you with this. SHOW LINKS:Learn how to make compliant claims with Compliance Confidence, which includes my Cosmetic vs Therapeutic Claims Handbook with Cosmetic Claims Dictionary (aka your new go-to bible on claims). This self-paced 4 module course covers how to comply with Australian regulations - and takes less than 5 hours to complete!Blog - Cosmetic versus therapeutic claims: What's the difference?Blog - How to make compliant sustainability claims (& avoid greenwashing)99% of labels I review are non-compliant - have yours checked in a Label Review.See my other cosmetic regulatory consulting services.In next week's episode, Candice Sangster from Sanctyouary Beauty comes in for an open and honest conversation about misinformation and fearmongering in the beauty industry. This will be such an eye-opening episode, so  subscribe on Spotify or Apple Podcasts to be notified when the next episode drops! Let's connect on Instagram - @skincarebusinessfoundations