The 5 Buyer Behavior Shifts for 2026

In this episode, we explore the five critical habits needed for sales success in 2026, focusing on shifting buyer behaviors and economic challenges. Our featured guest, Cory Brewer, a successful entrepreneur from Vancouver, sheds light on his own journey in entrepreneurship, the importance of sales training, and the strategic use of virtual assistants. The discussion also covers how to build trust through consistent messaging and effective use of social media, along with insights into the power of community and mentorship in business growth. Join us to gain valuable insights and actionable strategies to prepare for the shifting marketplace of 2026. Want in on the live Q&A? Join our OBS Inner Circle — where entrepreneurs connect, learn, and get their biggest business questions answered live. Join Today — don’t just listen, get involved! www.optimizebusinesssystems.com 00:00 Introduction and Agenda Overview 01:00 Understanding the Shift in Buyer Behavior 03:14 The Importance of Risk Reduction in Sales 06:11 Building Trust Through Transparency 09:37 Sales Calls: Confirmation Over Conversion 12:27 Navigating Price Pressure and Margins 14:32 The Role of Founders and Consistency 16:57 Introduction to Corey Brewer 17:32 Corey Brewer's Entrepreneurial Journey 21:17 The Value of Sales Training and Pricing Strategy 23:55 The Power of Business Communities 27:38 Leveraging Virtual Assistants for Business Growth 28:21 Remote Work Revolution 28:51 Grace's Rapid Rise 29:13 Expanding the Remote Team 30:33 Challenges of Going Remote 31:11 The Importance of Executive Assistants 32:27 Launching a New Business 32:59 Q&A Session 34:54 Mentorship and Sales Training 40:44 Marketing Strategies and Social Media 49:48 The Power of Structure and Systems