The 5 Pillars Of Good Copy with Alyson Lex

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting.  Why do we find it so difficult to write copy for our own products and ask for the sale?  Wouldn’t it be great if there was a system that you could follow to make the task easier? In this episode, Alyson Lex  joins us to talk about the five pillars that you can use to help to produce effective copy and connect with your prospects.   Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/152 WHAT YOU’LL DISCOVER IN THIS EPISODE: What happens when we don’t write directly to our ideal customer avatar  (6:20) Poking the bruise (13:15) Don’t wimp out - make the offer (15:19) Become clear on your call to action  (18:48) Prime your audience for the price (19:15) Do you struggle to sell your own product? (22:42) The confused mind doesn’t buy (25:30) How copy cosmetics help (32:25) Different customers need different delivery (34:34) Why you should never stop marketing  (38:03)