The 5 Stages of Customer Awareness and Why to Create Content For Each

Get a business shout-out on one of our episodes and tell us what you love about the show!Today we will be talking about something I really geek out about! Marketing, Money, and Mindset. All three work together really well if they are all working in alignment, but it can also be a vicious cycle if they get off track.Inside my group program, Connections that Convert, I take my members through my success formula which is Mindset, Strategy, and Action. What most coaches don't teach is the Mindset behind the Marketing... and not just your mindset, but your customer's mindset.Understanding where the consumer's mindset is will help you market to your target audience with ease.The consumer follows these five stages;Unaware: They don't even know they have a problem, and you need to educate them on that.Problem Aware: Now they know what their problem is, but they don't know how to solve it. Now they are ready for you to tell them that there are solutions to this problem.Solution Aware: Now they know that there is a solution out there, they will want to know what product or service they can use to solve their problem.Product Aware: Now they are aware of the products, and will begin to make a decision on which person they will purchase the product from. You need to make sure that you are in their vision at this stage.Most Aware: Now they know what their problem is, that there is a product that will solve their problem and that you are the best person to purchase that product from.All five stages can be helped along by you having content and copy that speaks directly to where the consumer is at that moment. There is a lot of market research to do for this, and I am always happy to teach you how!In my upcoming Masterclass, Radiant Rapport, we will be talking all about how to talk with ease and get that yes! Be sure to join my Facebook group, The Aligned Business Woman, to get all the details.Look for me at any of the links below:WebsiteInstagram ProfileFacebook GroupConnections that Convert Support the showTake my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom. Be sure to find me and any of my resources at the links below;Aligned Business Woman Facebook GroupJoin Your 6-Figure Year - a 6-week group coaching mini-mind designed to help you build the exact structure you need to create predictable income without overworking.Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.Ready to Elevate? Make more money with less resistance!Check out some resources I love: Want fresh branding photos? Check out our partner FemForce Photoshoots in your city! Use PROMO CODE  VANESSAANNM137 for special savings.Email Marketing Membership for only $9/month with Liz Wilcox*Disclaimer: Show notes may contain affiliate links....