The 5 Steps for Campaign Planning and Apple Crushing It Episode

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget.   After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on Apple’s recent advertising and the fuss it created. With advice to be bold, swing, and occasionally you might miss.     Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week’s episode: // Robert’s firm: The Content Advisory // Robert’s podcast with Joe Pulizzi: This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media on YouTube // It’s Time by Imagine Dragons on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices