EPISODE · Jul 13, 2022 · 16 MIN
The 50% Content Distribution Myth
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Ross Hudgens, Drew Page
Show Notes:00:15: What is the 50%+ of your time on distribution theory?1:38: Why do we think this theory is wrong?2:36: Spend more time on quality and optimization for search3:24: The appropriate amount of time for distribution on average4:11: Using Pareto’s Principle (80/20) to better balance efforts5:34: What Archimedes’ Lever has taught us on content performance7:54: How to best use your time on content and distribution9:58: The difference between promoting content and promoting a business11:42: Why KOB analysis is still a key factor12:43: Is PPC a valid strategy for link building?14:30: SummaryShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Should you spend the same amount of time creating content as you do promoting it? We don’t think so. The “spend 50%+ of your time on distribution theory” makes sense — in theory. To ensure ROI, why not try to get your content the most exposure possible? However, in most scenarios, if the right SEO and content marketing strategy is in place, manual distribution isn’t necessary. If you correctly hit all of the fundamentals and strategy, your content will scale through ranking. In today’s episode, Drew Page, Siege Media’s Director of Business Development, and CEO Ross Hudgens discuss the potential of passive link strategy. They also discuss why the best distribution plan may be shifting your efforts to high-quality content and optimizing for search.
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The 50% Content Distribution Myth
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