EPISODE · Sep 18, 2024 · 18 MIN
The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry
from The Business of Whats Next · host Matthew Shipp, Bill Hawes, Adam Feller, Gail Kurpgeweit
The key points of this episode are:1. Celebrating the 50th episode milestone of Harvest to Pour and the podcast's evolution over the past year.2. Highlighting a collaborative effort between Fanci Freez, Pivot North Consulting, and Avidity Creative to develop an innovative soft-serve milkshake product for grocery stores.3. Discussing the challenges faced, such as maintaining the soft serve texture in a retail setting, and the innovative solutions developed, like the patent-pending pouch system.4. Exploring the branding and packaging strategies employed by Avidity Creative to ensure the product stood out on store shelves while maintaining the Fanc Freez brand identity.5. Emphasizing the importance of collaboration, where each company brought its expertise to achieve a common goal, and the complexities involved in such a project.6. Inviting listener feedback to help shape the future direction of the podcast, including revisiting past guests and exploring more stories of innovation and collaboration in the beverage industry. Related EpisodesPivot North ConsultingFanci FreezAvidity Creative SponsorsGoodman CoffeeExit 11 Coffee Special ThanksJennie Bellinger - Badass Direct Sales Mastery PodcastDallas Amsden - Communicate to Succeed Virginia Muzquiz - Master Connectors Survey 📃 Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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What this episode covers
In the 50th episode of "Harvest to Pour," host Matthew Shipp celebrates a year of exploring the intricacies of the beverage industry. This milestone episode delves into the collaborative efforts behind transitioning a beloved local shake, Fanci Freez, from a local favorite to a retail-ready product featured in grocery stores. The episode features insightful discussions with key collaborators: Gail from Pivot North Consulting, who brings her expertise in consumer goods to the beverage sector; Bill Hawes of Fanci Freez, who discusses maintaining the product's essence while adapting for retail; and Adam from Avidity Creative, who ensures the packaging stands out and aligns with consumer expectations. This episode not only marks a celebration of past achievements but also sets the stage for future explorations in the industry.
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The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry
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