The $528 Billion Gamble: Can Lotteries and Nudges Solve Medication Adherence?

This episode explores the pervasive and costly issue of medication non-adherence, highlighting its staggering financial and human impact. It discusses the BETTER-BP trial, which demonstrated that while incentives can significantly boost adherence, this behavioral improvement doesn't always translate into better health outcomes, revealing a central paradox. Listeners will gain insight into the deep psychological biases, such as present bias and optimism bias, alongside practical barriers that drive this widespread problem.