EPISODE · Feb 10, 2025 · 51 MIN
The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
from TLDR: The B2B SaaS Growth Podcast Recording · host Ishaan Shakunt
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)Here's a quick snapshot.LinkedIn Ads Spend: $57KTimeline: 3 monthsResult: $655K pipelineThe winning team:VP MarketingHead of ABMPerformance ManagerDemand ManagerMarketing Operations SpecialistAnd of course some design supportTools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated.Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A)If you're a marketing strategy nerd like us, you'll love this deep dive.Warning: We got super nerdy about the details in this one! 🤓Hosted on Ausha. See ausha.co/privacy-policy for more information.
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The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
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