EPISODE · Mar 17, 2025 · 3 MIN
The 5Cs of Brand Discovery
from The Lighthouse Brand Builders Podcast · host Peter Wilken
In this episode of the Lighthouse Brand Builders Podcast, I dive into the discovery process using what I call the "five C's"—Customer, Category, Company, Currents, and Competitive Frame. I explain how each element plays a crucial role in uncovering the insights needed to build a strong, differentiated brand.
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The 5Cs of Brand Discovery
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